In a major development, the Board of Control for Cricket in India (BCCI) has announced its partnership with renowned sportswear giant Adidas as the new kit sponsor for Team India. The news has created a buzz among cricket enthusiasts, who are eagerly awaiting the unveiling of the revamped limited-overs jerseys. The announcement was made by BCCI secretary Jay Shah through his official Twitter handle, generating excitement and curiosity among fans.
With the Indian Premier League (IPL) in full swing, the national team’s players are currently engaged in representing their respective franchises. However, the anticipation of donning the new Adidas jerseys is building up, as fans eagerly anticipate the Indian team’s appearance in the upcoming World Test Championship final against Australia.
Jay Shah expressed his happiness in the announcement, tweeting, “I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas.” This collaboration highlights the BCCI’s dedication to further develop and promote cricket in India.
While specific details about the partnership are yet to be revealed, it has been learned that Adidas will be replacing the previous kit sponsor, Killer, in a five-year agreement. Although the exact terms of the contract are being finalized, it is anticipated that the valuation of the partnership will witness a significant increase. This move signifies a positive step for both Adidas and BCCI, as they aim to leverage their respective strengths and achieve mutual success.
Killer, a relatively lesser-known apparel brand, took over the kit sponsorship from MPL, who sought to terminate their contract prematurely. MPL had been paying the BCCI ₹65 lakh per match along with ₹9 crore as royalty for a three-year deal. The transition from Killer to Adidas is seen as a strategic move, as the latter brand aims to capitalize on the popularity and influence of two prominent cricketers: Puma athlete Virat Kohli and Adidas athlete Rohit Sharma. This association allows Killer to extend their brand exposure throughout the IPL months of April and May, despite the Indian team’s absence from international matches during that period.
Industry experts have commended Killer’s move, highlighting the advantages of associating with star athletes from different sportswear brands. The collaboration presents a unique opportunity for Killer to tap into the immense fan bases and brand loyalty commanded by both Virat Kohli and Rohit Sharma. By extending their partnership beyond the original timeline, Killer stands to benefit from increased visibility and enhanced market positioning.
The agreement with Adidas is expected to bring about a wave of positive changes, not only in terms of the team’s jerseys but also in the overall promotion and development of cricket in India. The sportswear giant’s global reputation and expertise in creating innovative and high-quality sports apparel are expected to elevate the design and performance aspects of Team India’s kit.
As the cricketing world eagerly awaits the unveiling of the new jerseys, the BCCI and Adidas collaboration represents a significant step forward for Indian cricket. The partnership is a testament to the growing commercial potential of the sport and highlights the desire of both organizations to explore new avenues of growth and engagement.
In conclusion, the BCCI’s partnership with Adidas as the new kit sponsor for Team India marks an exciting chapter in Indian cricket. With the upcoming World Test Championship final against Australia, fans are eagerly anticipating the debut of the refreshed limited-overs jerseys. This collaboration not only signifies a positive development for both Adidas and BCCI but also presents a strategic opportunity for Killer to leverage the star power of Virat Kohli and Rohit Sharma. As the details of the partnership unfold, cricket enthusiasts are eagerly awaiting the new era of Team India’s jerseys and the overall growth of the sport.
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